تبلیغات گوگل یا گوگل ادوردز ( google adwords )چیست؟
گوگل ادوردز یک سیستم تبلیغاتی آنلاین است.
این سرویس برای بازاریابی محصولات و خدمات در موتور جستجوی گوگل و سایت های وابسته به آن ایجاد شده است.
تبلیغات گوگل به طرز باور نکردنی قابل پیگیری،هدف گیری شده
و با هزینه کم بوده و به تبلیغ برند و نام و نشان کسب و کارها کمک بسیاری می کند.
زیرا گوگل ادوردز این امکان را می دهد که شما ببینید هر فرد با جستجوی چه کلمه ای تبلیغات شما را دیده است.
و همین طور گوگل می تواند با تحلیل رفتار کاربران در هنگام دیدن تبلیغاتی که گذاشته اید، خواسته و نیاز اصلی آن ها را شناسایی بکند.
و به این صورت بعد مدتی و با تحلیل رفتار کاربران می توان محتوایی کاملا مطابق با خواسته آن ها ایجاد کرد.
و بر اساس آن می توان میزان هزینه ای را که هر مشتری برای شما داشته را محاسبه کرد.
تبلیغات گوگل تا زمانی که کلیکی بر روی تبلیغ شما صورت نگرفته باشد رایگان است.
گوگل به ازای هر کلیکی که بر روی تبلیغ می شود مبلغ معینی از حساب بودجه روزانه فرد کم می کند.
و البته مبلغ آن به هزینه ای بستگی دارد که شما برای هر کلیلک معین کرده اید.
اهمیت کلیدواژه ها در تبلیغات گوگل
اگر می خواهید در گوگل ادوردز تبلیغات کنید، باید از کلیدواژه هایی استفاده کنید که کاملا مرتبط با تبلیغ شما باشد.
تا کسانی که از موتور جستجوی گوگل استفاده می کنند تبلیغ شما را ببینند.
به این ترتیب وقتی شخصی کلیدواژه شما را جستجو می کند، گوگل تبلیغ شما را نشان داده و به سایت شما هدایت می کند.
هر کلیدواژه ای که شما آن را انتخاب و به کار می برید هزینه تبلبغات شما را تعیین می کند.
هزینه هر کلیدواژه برابر تعداد کلیک و مبلغ مزایده می باشد.
شما هر چقدر مبلغ بیشتری برای مزایده تعیین کنید، تبلیغ شما در بالای صفحه جستجوی گوگل ظاهر شده
و بیشتر دیده می شود و امکان دیده شدن آن بیشتر است.
92 Comments
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