تبلیغات کلیکی گوگل چیست
تبلیغات کلیکی نوعی از تبلیغات اینترنتی آنلاین می باشد
که به مالکان وب سایت های امکان تبلیغ و رقابت
برای نمایش تبلیغات سایتشان در صفحه اول جستجوی گوگل را می دهد.
که دراین روش پرداخت هزینه تبلیغ بعد از هر یک بار کلیک محاسبه می شود.
آغاز این نوع تبلیغات گوگل از اوایل سال ۲۰۰۰ ایجاد شد.
همچنین بخوانید ” آشنایی با انواع تبلیغات گوگل ”
نحوه عملکرد تبلیغات کلیکی گوگل
در این روش گوگل فضای کاربری را در اختیار شما قرار می دهد
تا شما بتوانید تبلیغات خود را در آن قسمت ایجاد نمایید.
و این شما هستید که انتخاب می کنید تبلیغات شما
با جستجوی کدام کلمه ها به کاربران نمایش داده شود.
یا حتی شما می توانید مشخص نمایید که
کاربران از کدام منطقه جغرافیایی تبلیغات شما را مشاهده کنند.
از دیگر خصوصیات این نوع تبلیغات انتخاب بازه زمانی برای نمایش تبلیغات می باشد،
و شما می توانید مشخص کنید تبلیغات شما در چه روزی
از روزهای هفته و در چه ساعت هایی نمایش داده شود.
در حقیقت تبلیغات کلیکی گوگل می تواند کاربران را
به صورت موثر و هدفمند در هدایت به وب سایت شما راهنمایی کند.
با آنالیز هوشمندانه کلمات کلیدی و انتخاب آنها برای تبلیغات،
شما می توانید این مشتریان بالقوه و در جستجوی خدمات را
به مشتریان واقعی برای سایت خود مبدل نمایید.
این تبلیغات می توانید با سرعت بسیار زیادی شما را
به میزان تقاضای یک محصول با توجه به کلمه کلیدی خاصی برساند.
و ارتباط واقعی بین شما و مشتری هدفتان ایجاد نماید.
محل نشان دادن تبلیغات گوگل :
که اصلیترین و تاثیرگذارترین محل نمایش تبلیغات صفحه اول نتایج جستجوی گوگل می باشد.
این نوع تبلیغات در سه قسمت از صفحه جستجو ممکن است نمایش داده شود:
• در بالای صفحه با رنگ متفاوت
• در سمت راست صفحه به صورت ستونی
• در پایین صفحه با رنگ متفاوت
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