تبلیغات ویدیویی گوگل
یکی از راه های مناسب برای تبلیغات هدفمند تصویری تبلیغات ویدیویی می باشد.
و یکی از پربازدیدترین سایت های اشتراک ویدیو که
توسط گوگل برای انتشار فیلم و تبلیغ ویدیویی
در اختیار کسب و کارها قرار گرفته یوتیوب می باشد.
در این نوع تبلیغ شما می توانید تبلیغات ویدیویی خود را
در نتایج سرچ یوتیوب یا قبل و بعد از پخش ویدیوهای یوتیوب نمایش دهید.
گزینه های هدف گذاری تبلیغات ویدیویی گوگل شامل مواردی همچون
سن، جنس و علایق مخاطبان و کاربران می باشد.
در واقع این هدف گذاری ها بسیار کاربردی هستند.
و از ویژگی های مهم تبلیغات گوگل همین
میزان کنترل بالای هدف گذاری های آن می باشد،
که این عامل باعث می شود شما بر روی
تبلیغات خود کنترل دقیقی داشته باشید.
و تبلیغات خود را برای مخاطبان هدف خود به نمایش در آورید.
همچنین بخوانید ” آشنایی با انواع تبلیغات گوگل ”
انواع تبلیغات ویدیویی گوگل در یوتیوب
تبلیغ ویدیویی هنگام سرچ یوتیوب و در صفحه پخش
هنگامی که کاربران کلمه کلیدی خاصی را در یوتیوب سرچ می کنند
تبلیغات شما برای آن ها به نمایش در می آید
همچنین ویدیوی شما در کنار سایر ویدیوهای یوتیوب
در کنار صفحه پخش و به صورت تبلیغ به نمایش در خواهد آمد
و وقتی که کاربران بر روی ویدیو شما کلیک نمایند تبلیغات شما پخش خواهد شد.
بنابراین شما فقط به ازای کلیک شدن بر روی لینک ویدیوی خود هزینه پرداخت می کنید.
تبلیغات ویدیویی هنگام پخش ویدیو در یوتیوب
در این حالت تبلیغ شما در ابتدا، وسط یا انتهای ویدیوهای یوتیوب به نمایش در خواهد آمد.
که این کار توسط همکاران یوتیوب انجام می گیرد.
در واقع همکاران یوتیوب کاربرانی می باشند که قصد دارند
از نمایش تبلیغات در ویدیو های خود درآمد کسب کنند.
البته طیق ضوابطی که برای پخش این تبلیغات وجود دارد
افراد بیننده می توانند بعد از گذشت 5 ثانیه از پخش تبلیغات شما آن را ببندند.
برای تبلیغاتی که از 30 ثانیه بیشتر است
تنها زمانی شما هزینه ای را پرداخت می نمایید که
افراد حداقل 30 ثانیه از تبلیغات شما را ببینند.
همچنین اگر کل ویدیو شما کمتر از 30 ثانیه بود
فقط زمانی که کل تبلیغ دیده شود هزینه آن پرداخت خواهد شد.
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